Monday, October 18, 2010

Selling Sickness

Selling Sickness

Selling sickness

Your company's mandate is to produce a return on the investment made by millions of stockholders... if you happen to manufacture and market drugs, you want as many "sick" people as possible.

If you sell blood pressure medicine, a way to sell more is to constantly lower the threshold of when someone has high blood pressure and supposedly "needs" your medication.

If you sell cholesterol-lowering drugs, you can sell more if you can lower the standard used to ascertain that someone has high cholesterol and has a cholesterol-lowering drug "shortage."

If you sell medication to artificially alleviate the symptoms of poor digestion, you give it a name (how about acid reflux disease?) and hire a well-known celebrity (who doesn't use the drug) to tout its benefits. And you sell more drugs. Stockholders are happy.

Many fall victim to the marketing trap set by these huge corporations. Think about it. Their profits come from selling drugs, not curing disease.

The financial markets understand that there's a lot of money to be made by telling healthy people they're sick.

Symptoms are merely signs something in your body isn't working correctly. What controls how your body works? Your nervous system, of course, which is the true focus of chiropractic care. If you know someone who has been "sold" sickness, encourage them to find out about safe, natural and side-effect-free chiropractic care.

1 comment:

  1. Americans like to pride ourselves as having the best healthcare system the world but unfortunately that is not the case. We have a medical care system, not a healthcare system. The current system of care focuses on disease treatment in which the Allopathic /Pharma / industrial food / insurance industry earmarks what research gets funded, and nobody really questions their premises, which are often dead wrong.
    We need a change to a system that is focused on disease prevention and health promotion.